BA (Hons) in Marketing Management

Asia Pacific University (APU)

Malayasia

Course Information

Program

BA (Hons) in Marketing

Duration

3 Years (6 Semesters)

Tuition Fees

Year 1: RM 28,600 (USD 7,150)
Year 2: RM 29,700 (USD 7,430)
Year 3: RM 29,900 (USD 7,480)
Total: RM 88,200 (USD 22,060)

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    More About the Course

    1. An understanding of theories and concepts that underpin effective marketing and the practical skills required to start a career in marketing.
    2. Exposure to key areas including customer lifestyles and behaviour, customer values, marketing communications, international marketing, marketing decision-making and marketing management.
    3. A combination with other marketing and general business modules allowing students to gain a clear understanding of the vital role of marketing within the business context.
    4. Exposure to how the marketing discipline makes its impact in a variety of contexts.

    About Asia Pacific University (APU)

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    Technology Park Malaysia
    Kuala Lumpur 57000,
    Malaysia

    The Asia Pacific University of Technology & Innovation (APU) is amongst Malaysia’s Premier Private Universities, and is where a unique fusion of technology, innovation and creativity works effectively towards transforming students into highly competent