BA (Hons) in Digital Advertising

Asia Pacific University (APU)

Malayasia

Course Information

Program

BA in Digital
Advertising

Duration

3 Years (6 Semesters)

Tuition Fees

Year 1: RM 28,600 (USD 7,150)
Year 2: RM 29,700 (USD 7,430)
Year 3: RM 29,900 (USD 7,480)
Total: RM 88,200 (USD 22,060)

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    More About the Course

    1. Digital advertising knowledge and production discipline, through advertising principles, account planning and creative applications for production.
    2. Current theory and principles to apply skills in the effective development of advertising campaigns together with its required collaterals and measurement of effectiveness.
    3. Logical and analytical skills to identify major issues affecting the global advertising industry in terms of media planning, content distribution and strategies in the consideration of the outcome of a final major digital advertising project.

    About Asia Pacific University (APU)

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    Technology Park Malaysia
    Kuala Lumpur 57000,
    Malaysia

    The Asia Pacific University of Technology & Innovation (APU) is amongst Malaysia’s Premier Private Universities, and is where a unique fusion of technology, innovation and creativity works effectively towards transforming students into highly competent