About the specialty
The Mass Communication major represents a comprehensive course of study that offers multiple opportunities in diverse fields, from advertising and broadcasting to public relations, journalism, and publishing. As a student or researcher in the field of Mass Communication, you will immerse yourself in a detailed study of how the media works and its impact on our societies. You will analyze different forms of media, studying their influence on our culture and their evolution over time, as well as understanding the history and laws surrounding media. You will also have the opportunity to test the waters by creating your own media projects in specific fields, allowing you to apply the concepts and skills you have acquired in your studies on the ground and develop them in practice.
Requirements to study in Malaysia
Entry requirements vary by university, but usually the criteria for a bachelor's degree are:
- High school certificate, minimum grade 50%, meaning a good average.
English language with a minimum score of 6.0 in IELTS or a score of 79 in TOEFL.
Duration of study to study specialization in Malaysia:
Studying a bachelor's degree in the English language usually requires a minimum of 3 years. A master's degree also takes up to 3 years
Universities and enrollment fees:
| University Name | Class | Academic duration | Annual tuition fees | more details |
| UCSI University | BA (Hons) Mass Communication / BA (Hons) Mass Communication | 3 years | $5,695 | more details |
| Monash Monash University | Bachelor of Communication and Media Studies | 3 years | $9,625 | more details |
| APU Asia Pacific University | Bachelor of Arts (Honours) in Media and Communication Studies / Bachelor of Arts (Honours.) in Media and Communication Studies | 3 years | $7,350 | more details |
| Segi Segi University | Bachelor of Mass Communications (Hons) / Bachelor of Mass Communications (Hons) | 3 years | $4,812 | more details |
| Limkokwing Limkokwing University | Bachelor of Communication (Hons) in Digital Media | 3 years | $4,887 | more details |
| City University | Bachelor of Communication (Hons) in Mass Communication / Bachelor of Communication (Hons) Mass Communication | 3 years | $3,250 | more details |
More details about the specialization:
Mass communications is concerned with conveying information to as many individuals as possible at almost the same time, and includes a variety of information such as news, entertainment, brands, advice and knowledge. This information is communicated through various media such as newspapers, magazines, television, radio, advertisements and online digital channels.
What distinguishes the field of mass communications today is its rapid development with the advancement of new media, such as the virtual world via the Internet. When you use the Internet to read the news, watch videos on TV or YouTube, or watch the latest advertisements, you are actually interacting with various channels and forms of mass communication.
What you will study is divided into several areas, including:
| Advertising | Promotional messages are an effective way to express products, services or ideas and encourage the public to buy or adopt them. These messages can be seen in various places and media, including print advertisements in newspapers and magazines, poster and billboard advertisements on the streets and in stores, and television and radio advertisements broadcast via electronic media. |
| Radio broadcast | Distributing audio and/or visual content to a wide audience through electronic mass media such as radio and television. This is done through public broadcasting that reaches large audiences through radio waves or satellites. Radio and television broadcasting makes it possible to transmit content in audio or visual form to listeners and viewers in different parts of the world. |
| the press | Providing information, news, and events to the general public through various media, such as newspapers, magazines, websites, and television. |
| Public relations | It relates to communication between an organization or person, the public and the media |
Skills required for specialization:
The student must have the ability to communicate effectively across all different social platforms and channels, which facilitates the process of communicating with a wide range of people and exchanging ideas and information in an effective and influential manner. He must also have the ability to think strategically and rationally about various social issues, which enables him to understand the challenges and problems facing society and search for effective and sustainable solutions to them.
Career paths after study:
After studying and mastering mass communication, one can advance and reach many fields of work, including:
- Advertising and Promotion Manager
He is responsible for planning and implementing advertising and marketing campaigns for the company or products. Works to identify the target audience and develop marketing and advertising strategies that meet the company's needs and enhance the brand. - Audio/video producer
The person responsible for producing audio-visual content, whether in the form of commercials, promotional films, educational videos, or television and radio programs. - Brand manager It works to build and enhance the brand of the company or products. Develops strategies to define the personality and values that represent the brand, and manages the implementation of marketing campaigns to achieve brand goals.
- Broadcast manager Is responsible for planning and managing television or radio broadcast operations, including scheduling programs, managing production, determining locations, and securing necessary resources.
- Campaign manager The person responsible for developing and implementing a specific marketing or advertising campaign, including defining objectives and target audience, and developing appropriate messages and means of communication.
- Copywriter He is the creative person who writes commercial advertising texts in a way that attracts attention and expresses the message of the product or service effectively.
- Corporate Communications Manager He is responsible for developing and implementing the company's internal and external communication strategies, including media outreach, public relations, and crisis management.
- Creative Director He is the person responsible for directing and implementing creative processes in the field of advertising and marketing, including developing creative ideas and directing creative teams.
- Journalist He is the person responsible for collecting, analyzing, and presenting information in an objective and reliable manner, whether through print, digital, television, or radio media.
- Media planner The person responsible for developing and implementing media strategies to achieve the marketing and communication goals of a company or products.
- New media specialist He is the person responsible for developing and implementing new media strategies to promote the brand and connect with the audience via the Internet and social media.
